End-to-end Personal Project: iOS Comprehensive Messenger App.
USER RESEARCH / STRATEGY / UI DESIGN
Starting off, I had a strong intuition of what ZAG required because initially I was building it for freelancers, like myself. However, that also meant I had a strong bias.
I was curious to know more about what the average user would want in an app like this.
The only way to find out was to dive deep into user research and figure out what was important and why.
I started first by casting a wide net with an 19 question survey to understand users’ habits, likes, and frustrations with their current messaging services.
Completed by 26 users of all ages sourced from Reddit, Social Media and Personal Contacts, the survey resulted in a wealth of fascinating feedback.